In May, 2018 a new line of cleaning products was launched, the Grease Beast Product Line. Pura Naturals launched the Grease Beast product line to highlight the unique grease attracting and cleaning capability of the BeBetterFoam. A dedicated marketing director and sales staff were brought on board for the new product line. The line was officially launched at the National Hardware Show in Las Vegas. Since the launch, the Grease Beast product line has been evaluated and approved by Ace Hardware, True Value, Orgill, Blains, Tractor Supply, and is on the shelf at Ingles grocery stores. Home Depot has approved the product for sale on homedepot.com.
The Grease Beast line is under evaluation by a major hardware store chain in New Zealand and a major medical supply company. Additional meetings are scheduled for the fourth quarter with a large hardware chain for product evaluation and store placement.