Umbra Applied Technologies Group Inc (UATG)

[Mcol52]

I dont agree. Presentation is important and we dont know what the added costs are. I also think its unfair to assume that the company didnt take into consideration the costs when determining the retail cost. When it comes to premium brands the packaging is the presentation and the presentation is part of the consumer experience. Thats the reason high end time pieces come in hand crafted boxes with precious medals, Rolls Royce goes to a customers home to demonstrate new models and even assist in a build out of a vehicle, high end cognacs and bourbons are presented in handcrafted rare wood boxes and in fine crystal decanters such as Lalique and Baccarat, etc. presentation matters, always. Just think about how the presentation of the products you buy effects your perception of those products