Exposure indeed can be a good thing, especially if awareness of a company's business, product or service finds its way to a celebrity, who in turn finds an interest in investing in it and agrees to becomes an endorser or even spokesperson for it.
I am not aware of a celebrity who is currently partnering or somehow affiliated with a MJ-related business yet, but i don't see a reason why it will remain this way especially when the legalization is expanding each day and opening up tremendously investment opportunities for any one. At least one celebrity is gotta be thinking about investing in the MJ boom right at thks moment and waiting to make the move.
One thing I can be pretty sure of is that whatever the pps reaches after the merger, an announcement of a celebrity endorsement is going to multiply that by 10, 20, even 50-fold. Whether the company and its products and services remain competitive enough to survive and grow is always an unknown question but a lot of investors will have enjoyed a nice run until then.
Anyone around and remember the run of that "50-cent stock" or the various Justin Bieber stocks? Just imagine this: What if Cubeit announces that it has forged a business relationship with Snoop Dogg (or Lion) who is contracted to run some PSAs or ads for the company? We will all be very happy...well at least those of us who still are holding on to the shares. =D
