Ok, InterContinental Growth Holdings Company is what it's name says, and what the company website says. They are focused on one of two things, partnership, or ownership. Holding companies acquire shares, often with the intent of gaining majority ownership, so they can control voting, while being protected from the bankruptcy of the companies they hold.
Pretty sweet deal for InterContinental, until Yates made himself majority voting shareholder.
Yates, more than likely, is vying for a buyout of those shares so he can scurry back to Canada and enjoy his remaining years in the great white North.
Meanwhile, InterContinental is enjoying the low share price, because it gives them the opportunity to pick up ownership. Not necessarily a bad thing, if the synergy with their distribution network can improve exposure to the product. If the Asia distribution is true, then well played, but it seems it would be in Yates best interest to officially release it to have the share price higher and bolster his payout.
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