Hopefully more like they have been since it seems to be working well. I think they could see a lot more growth from cannabis industry customers, and maybe lock their brand in with that ecosystem because those guys are a close-knit word-of-mouth type group. I think they're making a decent enough profit at about 25% of sales, they just need more channels to distribute. They need to increase market share as fast as they can. A sales/marketing team would be a good investment as well, seems like they are really missing that. Although according to the CEO, the product sells itself and they're having trouble keeping up with demand, which is a good problem to have, but really a problem you need to get rid of ASAP. So now I think about it, whatever acquisitions could increase the supply available are the route they ought to take and then let the product sell itself (like cannabis!).