Netflix Inc (NFLX)

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Netflix positioned to raise prices, according to Piper Jaffray
By: MarketWatch | November 12, 2018

The majority of U.S. Netflix Inc. NFLX, -0.78% users think its content has improved in the past year, putting the streaming giant in a better position to raise prices, Piper Jaffray analysts said in a note to investors Monday. In a survey of over 1,100 Netflix subscribers, Piper Jaffray and Google Consumer Surveys found 71% feel content has improved. "We believe, as long as the vast majority of subscribers perceive that the service is improving, Netflix will be positioned to periodically increase price," wrote Piper Jaffray analysts, led by Michael J. Olson. "Oscar nominations for upcoming Netflix films would, no doubt, have a favorable impact on existing and potential subscribers' view of the content being made available to them," he added. Netflix recently said Alfonso Cuarón's "Roma," the Coen Brothers' "The Ballad of Buster Scruggs" and "Bird Box" from Susanne Bier would get limited theater runs in New York, Los Angeles and a handful of other major cities, which would boost Netflix's chances of nabbing awards. Shares of the company, which fell 0.5% in premarket trade Monday, have gained 58% in the year to date, while the S&P 500 SPX, -0.92% has gained 4%.

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