Celsius Holdings Inc (CELH)

[Altitrade Partners]

We don't believe that there is anything that we can read into. People come and go from companies all the time.

Take a closer look at Matt's resume.

https://www.bevnet.com/news/2018/celsius-hires-matt-kahn-as-evp-of-marketing

<<"Kahn brings to the role more than 20 years of marketing experience, including overseeing Sprite, Glaceau Vitaminwater, Smartwater, and POWERADE at The Coca-Cola Company. He has also held positions at Heineken, Restorsea, and, most recently, as the VP of marketing at Save-A-Lot. As VP of brand marketing for POWERADE, Kahn helped launch zero-calorie line POWERADE ZERO and also oversaw a rebrand that increased functionality.">>

This was a good move for Celsius, and one that we think was planned well in advance of the announcement regarding Vanessa Walker's departure.

If you read through the presentation deck that CEO John Fieldly has been using for investor conferences you will see a glimmer of what may well lie ahead in 2019.

At some point, we are expecting a "breakout" quarter for CELH, when revenues soar from their prior levels.

We don't know if we will see that in today's report, but a "hockey-stick" graphic for revenues sure would go a long way to generate investor interest in the company, and maybe even some additional coverage form beverage analyst's at some of the bigger name broker/dealers on Wall Street.

<<"Moving on from a high powered marketing person to a new one... Vanessa Walker left abruptly, I'm taking that to be a weakness in the brand and possible dip before the next big breakout. Any thoughts?">>