WW International Inc (WW)

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It’s Another Dramatic Day for Weight Watchers’ Stock
By David Marino-Nachison
Nov. 2, 2018 1:23 p.m. ET

Shares of Weight Watchers International (ticker: WTW), in case you haven’t noticed, tend to move dramatically on news—both good and bad. Friday was one of the latter days.

The stock was down about 28% to around $49 in early afternoon following the announcement of third-quarter financial results. It was the latest in a series of dramatic ups-and-downs for the company that, in its newest phase, began three years ago when Oprah Winfrey rescued Weight Watchers with cash and her presence. (My colleague Alex Eule recapped much of this story in March.)

The stock is up more than nine times since then. But even 2018 has been a whirlwind: While the stock is up 10%, leading the S & P 500, it’s well off midyear highs above $100.