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Wednesday, October 31, 2018 5:31:15 PM
Molson Coors Brewing wants first-mover advantage when it comes to cannabis-infused drinks. Molson CEO Mark Hunter told analysts during a conference call on Wednesday that it expects to launch a drink with cannabis as a main ingredient along with its pot partner Hexo next year. The companies launched Truss, a joint venture, earlier this month, which will be the brand name that will develop the beverages for the Canadian market following legalization sometime after October 2019. Molson should expect some competition in the cannabis-drink space as Canopy and Constellation are likely to produce a beverage, while other smaller players have made announcements signaling their intention of entering the lucrative “ingestible” market.”
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