Pure Bioscience, Inc. (PURE)

[JoshTaeger]

The truth comes out in dribs and drabs...

...from the latest CC:

"As far as poultry, we have been struggling, as I think we've discussed in the past, with the fact that at 160 ppm, which is where we had to go in order to generate the efficacy that we wanted on poultry parts, at 160 ppm, PURE Control is significantly more expensive ounce per ounce versus existing interventions that are being used like peracetic acid. Now we do believe that we have a compelling value proposition because we're nontoxic, they're highly toxic. We do not corrode equipment, they corrode equipment. We don't contaminate the waste water as they do. We're not an irritant to employees. And we have a positive to neutral impact on yield, and theirs is negative. All of that being said, that hasn't been enough to date to offset the cost differential. So we are continuing to work on trying to optimize the ppm, see if we can achieve acceptable efficacy at a lower ppm and therefore a lower cost. We're also working to optimize the amount of PURE Control that is applied per application or the flow rate. If we can reduce the flow rate, we can also reduce the cost. So those are the areas that we're working on. We're wrestling with it. We're not there yet. And we hope to have some better learning and more encouraging results in the coming months."