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Re: MEAD II post# 26932

Friday, 10/26/2018 11:05:48 AM

Friday, October 26, 2018 11:05:48 AM

Post# of 36447
Very true mead,, (it almost makes u wonder if they r trying to keep this quiet until product launch / website release / & Reuter’s PR announcement...then Boom, I’ll be very disappointed if it doesn’t roll that way).

Ereleases.com ~ $1000 tot package (web dist.& journalist dist.--AP associated press—PR Newswire network
PR Newswire ~$1200 plus (500 words)
Reuter’s which they’ve used before per below article don’t remember this one:

?@MercyVirtual
https://www.reuters.com/brandfeatures/venture-capital/article?id=14381&pid=
(Wouldn’t post so copy article)!!!

Reuter’s-Powerful Lifesaving Potential with IoT Bra, August 15, 2017:

The Internet of Things (IoT) is changing the way we live. Generally, an IoT device is any type of device that has processing, sensing, and communication capabilities. The IoT can be considered as the currently ongoing evolution of the Internet. Connected devices like our phones, watches, lights, and even televisions are communicating to make our lives better.

However, IoT has an even bigger promise, and it’s about more than convenience. Devices and people are connecting to save lives. Healthcare organizations are connecting doctors to their patients through smart devices remotely in the comfort of their own homes.

Every year, millions of women are diagnosed with breast cancer. And we desperately need a game-changer. 1 in 8 women in the US will develop invasive breast cancer. Every 13 minutes, one woman dies of breast cancer in the US. Every 19 seconds, someone in the world is diagnosed with breast cancer.

Though there have been tremendous advancements in treatment, tens of thousands of women in the U.S. die from this horrible disease. Early detection is critical, a remarkable example of this is a bra that detects breast cancer. The iTBra is a connected bra, which could go to market globally in the first half of 2018, is intended for the early detection of breast cancer.

Feasible with the Emergence of Internet of Things
The iTBra is based on technology approved in the late 1980s that weren’t feasible until now, with the advent of wearable devices. Even though it is feasible with the emergence of IoT, this technology was still a prototype a few years ago. Today, it’s patented and undergoing clinical validation trials and is expected to get approval later this year.

The iTBra was pioneered by scientist and entrepreneur Rob Royea. It’s a wearable smart device that detects temperature changes in breast tissue. This data helps healthcare providers assess the risk of breast cancer, even in women with dense tissue, which is a factor that can often make detection with traditional mammograms difficult.

16 Sensors to Detect Breast Cancer
The iTBra, made by Cyrcadia Health, contains 16 sensors that detect changes in breast tissue. The sensors are contained in a patch that attaches with an adhesive to the patient’s skin. The patient wears the iTBra for 2 hours, and the data collected is sent directly to her physician for analysis. It’s an alternative to the discomfort of a mammogram, and it’s especially helpful for women with dense breast tissue.

Used as a monthly breast screening system, iTBra can provide thousands of women early warnings of cancer formation, enabling doctors to implement treatment plans sooner and ultimately saving lives. The bra works through predictive algorithm approach (artificial intelligence), all processing is accomplished in a cloud based analytic location. The results of the screening are automatically sent to the user.

If the user selects to include the physician data in their application, that physician can get an immediate email to the need for a physician follow-up requested. If the insurance company has financed the garment, they too could be notified with an automated alert of the need for follow-up exam.

Much Earlier Detection for Breast Cancer
The future is exciting. And for cancer patients, full of hope. This is a ground-breaking example of the positive impact the Internet of Thing will have on our healthcare industry. The iTBra is a beacon of hope that solidifies my belief that technology is here to improve our lives and help us overcome some of the world’s greatest challenges, especially in healthcare.
End

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