Both positive and negative outlook:
We know Johnny is your typical penny CEO. He had no business issuing press releases early this year. For that, I feel comfortable in my opinion that he is a complete moron. When a CEO does that he produces the "Boy Who Cried Wolf" effect. No one believes what he says until it actually happens. We have all seen it. It is the reason no buying of consequence is occurring and the reason for end of month dumps. That dilution is going to happen no matter what. Dilution is gracefully absorbed when there is buying going on and there isn't. That Johnny's fault and his alone.
Most people still here are holding because you might as well wait to see if it launches in the next 30 days. If not, you have your tax loss still.
Now for the positive: That ICO is going to occur soon. No really, SOON. Really mean it this time. :) Now if what Johnny said is really going to happen, it is going to happen before that ICO.
It will be current, name change, and a "..strategic acquisition of crypto-platform.." will happen before end of year.
If that ICO launches and this is still in the pooper, that will be the time to take your tax-loss and I'd dare say that dozens of 'cryptoweeds' will be born on that day.
You've lived with dead money for this long, live with it for another 30 days or so.