Hybrid Coating Technologies Inc (fka HCTI)

[thesmalls]

It's a chicken and egg thing with emerging technologies with small customers and NDAs. EliteCrete assumes they have a competitive product offering using HCTI hardener that is superior to competiton in performance and cost. They think they can gain significant market share with the formulation by proving these results to the marketplace. If all their competitors read a shiny PR about the secret ingredient - they all rush to HCTI and formulate the same way quickly eliminating not only the performance advantage from EliteCrete- but also cost as the bigger players can buy more nd drive down their costs. The NDAs are necessary for innovation. Without them, the larger players would continue to rely on old tech (across any platform). No new competitors would emerge knowing they would do all the leg work and then just get crushed once market acceptance occurs. Sucks for shareholders as you want the world to know so sales can increase exponentially but that is not the way it works