I think you are focusing on the wrong things
Uncopiable mark but at what cost? This is not diamonds we are talking about, it is unprocessed cotton. Dirt cheap, so even if there is some small risk that it can be counterfeited (and frankly there is always risk when DNA is involved since you can sequence everything on a sample and copy a marker fairly cheaply these days), it is the cost that will be the driver.
You also need to understand the use case. So let's see, a big rig pull up to the receiving dock containing cotton. You say, wait for 2-3 hours while I am testing the cotton to make sure it is what I ordered. Or you just receive it, then you wait for 2-3 (or 15?) hours for the test and then if it fails what do you do? Call the truck back? It does not work like that.
And you are correct about the value proposition. Will people prefer brands that have some type of DNA marking to ensure sustainability for example? Or, and that is a big risk, will they freak out because they are afraid of DNA (yes, unfortunately there are people like that) and avoid them? Or will they not care?
It is very easy to answer these question so as to make APDN look like a bargain. Unfortunately the market has also answered these questions and the answers were unfavorable that is why the stock is stuck where it is. I am sure the dutch (?) guy will jump in and say something right about now and blame me for bias, etc. As you can see from above I offer questions for which I don't even have answers. But these questions is the reason I don't own APDN stock. I am interested but not sold.
