Livewire Ergogenics Inc (LVVV)

[gcmbrokers]

First-mover advantage

The analyst on CNBC refereed to this, and how the companies making their footprints now are ahead of the pack. LVVV is near the front of a very long line and has quite a few advantages when you consider the wide and vertical net Bill is casting.

In marketing strategy, first-mover advantage (FMA) is the advantage gained by the initial ("first-moving") significant occupant of a market segment. First-mover advantage may be gained by technological leadership, or early purchase of resources.

A market participant has first-mover advantage if it is the first entrant and gains a competitive advantage through control of resources.[1] With this advantage, first-movers can be rewarded with huge profit margins and a monopoly-like status.

Not all first-movers are rewarded. If the first-mover does not capitalize on its advantage, its "first-mover disadvantages" leave opportunity for new entrants to enter the market and compete more effectively and efficiently than the first-movers; such firms have "second-mover advantage."