The CBD drink space will be interesting to see how it sorts out. Everyone is jumping in for shelf space. From what I've seen, Phivida has the best label, by far. But, will it cost too much compared to others? I guess if you order a beer for $7 at a bar it's not crazy to get a $5 water with health/relaxation benefits.
Phivida has a great distribution partner. If anyone can build them shelf space, it's Acosta. The market cap is reasonable here in the early stages. Management has the pedigree, and they have cash. They shouldn't have to burn through the cash that fast, meaning they should have plenty over the next 6-12 months to see if their product takes hold.
Also, I assume Acosta is going to get Phivida's CBD oil/tinctures on shelves, and again, a huge positive. Everyone and their mother has CBD products and stores, so this will be key to get shelf space.
Vida has retraced the breakout about 95%. I have added back my position, but only about 1/3 of what I rode on the first ride. We'll see how this goes.
Something happened - which unleashed the power of our imagination...
