The convention was not over the weekend, as that misinformed tout sheet claims.
It's 10/8, today, through 10/10, Wednesday.
I would not expect any announcement until Thursday, if then. The most likely positive outcome would be partnership(s) with retailer(s) to launch the CBD drinks. Not likely, imo, that specific terms would be revealed, even if there is an announcement; maybe, some crowing about the reception, as is their MO.
Wouldn't sleep on Enhanced Recovery line either.