Impart Media Group's E&M Advertising Is Selected by Kitchen Labs for New Direct Response Promotion of 'The Fresh Box'
Monday October 30, 8:00 am ET
Direct Response Business Is Complementing New Media Advertising Space Efforts
SEATTLE, Oct. 30 /PRNewswire-FirstCall/ -- Kitchen Labs, an innovator in appliance technology, has announced the selection of E&M/Impart Media Advertising for the direct response promotion of "The Fresh Box," the vacuum seal, food storage unit. E&M/Impart Media Advertising is the direct response business unit of Impart Media Group (OTC Bulletin Board: IMMG - News), a unique full service provider of hardware, content, and advertising for digital media networks.
Ken Shafer, President of Kitchen Labs, said, "The Fresh Box represents such an innovation in food storage that it needs the power of direct response to show the consumer how it works and the benefits they will get from the moment they use it. We selected E&M because of their experience in direct response and in the kitchen appliance category."
Michael Medico, President of E&M/Impart Media Advertising, stated, "The ultimate goal of Kitchen Labs is to use direct response to generate profitable sales, but as we expand the promotion, the awareness we create will be instrumental in supporting the sale of "The Fresh Box" at retail. Kitchen Labs is one of 5 new agency client accounts using direct to consumer marketing to expand their businesses. E&M has launched an aggressive new business effort and the results have been very impressive. We are focused on contributing significantly to the revenue goals and strategic market positioning of our parent company."
About Kitchen Labs, LLC.
The innovative, North Carolina based company manufactures, non metal storage containers with electric vacuum pump for household and kitchen use, containers for storing food and other perishables and household items, containers for marinating foods, all featuring an electric vacuum pump. For more information, please visit www.kitchenlabs.com.
About E&M/Impart Media Advertising, Inc.
The New York City based, E&M/Impart Media Advertising, Inc. is the direct response business unit and wholly owned and operated subsidiary of Impart Media Group, Inc., headquartered in Seattle, Washington. Impart Media Group is a rapidly expanding digital signage leader in the emerging out-of-home media sector -- growing through a consolidation strategy -- developing the most advanced solutions to create a broad, integrated one-stop communications media company focused on digital signage and networked advertising offerings for leading brands and environments in industries such as retail, grocery, banking, restaurants, hospitality, government, airports, and public transit spaces, among others. E&M/Impart Media Advertising has been a leader in the direct response industry for more than 25 years with broad experience in acquiring new customer for clients in the entertainment, finance, insurance, retail, healthcare, music, travel, drive to web and more. For information please visit: www.impartmedia.com or call (800) 544-3343.
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Rick Lutz, LC Group
(404) 261-1196 or LCGroup@mindspring.com
Andrew Hellman
CEOcast, Inc.
(212) 732-4300
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