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http://quangnamnews.vn/english/economics/201809/ma-chau-silk-813736/

Now whose silk is this all about and why would South Korea be interested in collaborating?

Ma Chau silk
Thursday, september 13, 2018 14:34

(QNO) - Setting up a logo for Ma Chau silk or Quang Nam silk through which its trade name and trademark can be recognized is coming to an end.



The logo

A project on sharing intellectual property has been discussed by the Korean Invention Promotion Association (KIPA), Korean Intellectual Property Office (KIPO) and Quang Nam authorities. The project will be funded by the Government of South Korea. Ms. Won Huijae from KIPA suggested technologicalizing Ma Chau silk village and upgrading or editing its designs. This traditional village will be equipped with textile machines so that its products will be large in size. The work will expectedly be done in October, 2018.

One more problem about Ma Chau silk development is its trademark. According to Ms. Lee Jeeun, CEO of the Heritage Project, the logo of Ma Chau silk should express the beauties of Ma Chau women and Ma Chau cultural features. Mr. Le Thai Vu from Quang Nam Silk Joint Stock Company agrees to Ms. Lee’s suggestion for cultural beauties in silk. Also, he pays attention to the integration of the logo.

The project will come to an end in November, 2018. At that time, the Korean partner will hand over the logo of Ma Chau silk to Quang Nam. The logo will have the images of a loom, mulberry leaves, letters S (standing for silk and the S-shape of Vietnam) and Q (standing for Quang Nam).

Progression

Several silk market studies in South Korea have shown that most of the customers care about the price of the product. Meanwhile, Ma Chau silk is more expensive than Korean and Chinese silk. So, according to Ms. Won, Ma Chau silk need a competitive price. In addition, Ma Chau silk products should be diversified, including bags, shawls and its designs.

According to Vice Chairman of the Quang Nam provincial People’s Committee Tran Van Tan, it is a good chance for Ma Chau silk to develop. Supports from South Korea helps to restore Quang Nam silk, one of the orientations of Quang Nam’s development strategy. It is the development of traditional craft villages attached to tourism and services based on cultural features.