On4 Communications Inc (ONCI)

[tigerpac]

Let's assume the private label deal is true.

SB meets with ad agency on Thursday. Agency will take up to 4 weeks to create an idea that is satisfactory for everyone (client and On4). Then they need to actually shoot or produce the ad and do post production work in order have a final product (another 4 weeks).

If everything goes perfectly I would expect the ads to be released after Thanksgiving.

The question is how much On4 will have to contribute in a form of co-op advertising. Will SB give out shares to client/ad agency in order to promote? Or will he discount the selling price rather than paying co-op fees?

Anything has to be better than the Fly Communications advertising done to date.