Trutrace Technologies Inc. (TTTSF)

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Canopy Growth, a large cannabis company in Smiths Falls, Ont., is actively breeding pot and drilling into its genetics to create new strains. There's potentially big money at stake when it comes to standardizing those strains and protecting their genetic purity.

"We'll go to a lot of effort to document the stability of the genetics, the traits, so ultimately we can have plant breeders rights and protect the varieties going into the future," says Mark Zekulin, Canopy's president.

He holds a sample of bud in his hand as he describes a hybrid marriage of the future.

"What you're looking at is a cross between Candyland and Apple Pie, two different varieties. The Candyland selected for its beautiful colour and texture, matched with Apple Pie for the strength of the bud and the plant.

"It may turn out to be the next great genetic [strain]."