Food and Beverage Sector Ideas

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>>> Coca-Cola Adds MOJO to Its Beverage Portfolio

By Sharon Bailey

Sep 19, 2018


https://marketrealist.com/2018/09/coca-cola-adds-mojo-to-its-beverage-portfolio/?utm_source=yahoo&utm_medium=feed&yptr=yahoo


Coca-Cola’s new acquisition

Lately, Coca-Cola (KO) has been aggressively making acquisitions. After announcing the $5.1 billion acquisition of Costa in August and the purchase of a minority stake in BodyArmor, Coca-Cola announced the acquisition of kombucha maker Organic & Raw Trading on September 18.

Organic & Raw Trading is an Australian company that makes the MOJO brand of Kombucha drinks. Kombucha is a naturally fermented tea that contains living probiotics (or good bacteria) and organic acids. MOJO is a healthy beverage that helps improve digestion and gut health, boosts energy and nutrient absorption, and supports immunity. Currently, MOJO products are sold through 4,000 outlets in Australia.

Coca-Cola didn’t disclose the deal’s financial terms.

Coca-Cola’s acquisition of MOJO Kombucha reflects the company’s strategy to capture the growing demand for functional beverages. Through the MOJO Kombucha product line, Coca-Cola will be able to offer its consumers a functional beverage with many nutritional benefits and lower sugar compared to soda.

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