I'm noticing a fair number of pump articles and posts this year on Seeking Alpha related to high yield investments that seem to be compensated, against their TOS. They're authored by people who always love certain stocks no matter how they disappoint. A key trait is every failure is said to be a "golden opportunity" to load up with more "cheapies."
Another red flag is when a tiny micro-cap stock in a sleepy sector suddenly receives a bunch of enthusiastic write ups. Bad enough when we see that with obviously junk Pennyland products, but it's utterly unacceptably with retiree-type dividend stocks.
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Because the Good Life is Just a Pump or Two Away