The people like us who know about Hemp Legalization being inside of The 2018 Farm Bill are a very small percentage of the community of prospective investors who will know about it AFTER the media covers the passage of Hemp Legalization through Congress and into law after being signed by Trump
I think we are easily amongst the 5th percentile of earliest investors
Probably even the 2nd-3rd percentile
And we are well educated about it and passionate about it and read articles about it all of the time
But that’s also because we are looking for the articles
Hemp Legalization has only really experienced 1 day of national media attention, and that was the day Mitch held a press conference in late March to announce his intention to legalize hemp in 2018
And VATE and SIPC went up 27% and 40% that day on heavy volume, respectively, so there was a strong response to the national coverage
But that’s been the only day of national media attention for Hemp Legalization all year
Remember, this is not some standalone bill that passed both Houses of Congress
It was a small bill that was inserted so deeply inside of a 1000+ page Farm Bill that it never even required a vote to be included in the final Senate Farm Bill
So it makes sense that as significant as Federal Hemp & Hemp-derived CBD Legalization and Complete Descheduling may be, it hasn’t yet received any national media coverage
I expect that to change radically somewhere between when Hemp Legalization becomes a certainty of being passed into law and it’s actual passing into law — it is simply too big of a story for it to be ignored
This is the kind of post-Hemp Legalization media attention I’ve been talking about:
So here are a few key questions to think about concerning the psyche of the prospective investor when it comes to Hemp Legalization —
How extensively will the media cover it?
Will prospective investors read, see or hear about it?
Will prospective investors care to invest?
There are a few different objective numerical data points one can utilize to fill in some of the variables required to compute factors necessary for answering these questions
And there are many different subjective variables that one can plug in to develop mathematical constructs of psychological data
Mathematical factors can be calculated and used as data in statistical analyses
Will prospective investors care to invest?
This becomes the most important question to develop data around in order to develop a predictive model that possesses the potential to generate a well-rounded and accurate answer
To answer that question, one must study the interaction of the prospective investor psyche with the media coverage
So there is a very significant media component involved here
And the degree to which investors will care becomes largely a media coverage-based phenomenon and dependent on exactly how the media chooses to convey the story
What specific themes will the media repetitively regurgitate?
I am betting on a bunch of them — here are some of the themes I am forecasting:
The historical nature of hemp legalization — first cannabis bill to pass Congress, it has been illegal for 81 years, its close relationship to MJ, why it was made illegal in the first place, how attitudes have shifted since then, etc.
The economic benefits of the hemp industry for farmers — the hemp as a crop narrative
The economic size of the Hemp & CBD industry — the hemp as big business story
The specific uses for hemp and types of products — beverage/food, CBD/medicine, paper, fuel, construction materials, etc.
The political narrative — How Mitch “Hemp” McConnell and the Republicans stole the pro-cannabis mantle from the Democrats before the 2018 elections
The near-term nature of MJ rescheduling — Congress just passed hemp legalization and removal of Hemp from Schedule I to completely off the Schedule
It doesn’t seem like such a big move anymore for Congress to move MJ from Schedule I to Schedule II
Especially in concert with the government, also for the very first time, admitting that components of MJ possess medical value when the DEA reschedules CBD within the next 2 weeks
So there will be a synergistic effect with the 9/20-9/25 CBD Rescheduling
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