Sodastream International Ltd fka SODA (SODA)

[SteveWin]

"Licensing.. that's where the money will be made..." Ok.. by who? Licensing what? If Pepsi buys SODA, is Pepsi going to license other companies to manufacture and sell the Sodastream hardware? Is Pepsi buying g SODA to get its hands on SODA's syrup recipes and names so it can license non-Pepsi syrups to other manufacturers?

Or, are you saying that SODA declines the sale, stays independent, and starts "making the money" by licensing it's hardware or syrup brands to other makers?

Yes, I've heard of licensing. Franchising too. But I don't see how they fit into SODA's current business model, or how a SODA acquisition enhances Pepsi's brand portfolio for licensing purposes.