Friday, October 27, 2006 4:13:34 PM
retaining the marketing rights. The attraction is more capital to work with to bring more products out and drive
them deeper into the market. We have an opportunity in 2007 with no other lines (IZZE, Knudsen etc) being Organic
and in 12oz bottles, the dominant package, to carve out shelf space and market share that won't be as easy in 2008.
The Organic food market is growing 20% a year, and for a while now. Its projected to 32-35 billion by 2009, doubling from
this year. We have 4 new Apple Rush products in development, with 4-Paks for all of them, for introduction in January."
I knew that the Apple Rush Line will be a very big seller!!! The think that EVERYONE drinks juice and not everyone drinks Ginseng. AR has MASS APPEAL! Can't wait for the new 4 additional flavors.
The E-water is also a bread and butter and when Rush has their Teas come out, that is just icing on the cake!
I truly believe, after the these new lines and additions, RUSH will be picked up by Kroger and the likes.
Finally Rush has come to their senses! You need to develope the AR line to get ANYWHERE. No one will stock just a couple of flavors. They should do it now before the train leaves.
With the Garden deal closing in the near term, they will be able to replicate this distributorship in several areas in the United States and beyond by setting up major hub/wherehouses, PLUS Garden is already profitable (I beleive). Even though their are other investors involved, it is ok, since I am sure these outside investors will want a faster progression then we are experiencing now. This atleast light the AZZes of Corr and management.
REMEMBER: Even though there are outstide investors take some profit from us as RUSHNET, we in return get more faster progression of progress and business and attain a few revenue producing assets in the process. We get a small piece of the pie but we will pass the inital baby steps and embark on to crawling, then you know the rest. We are on our way to Puberty (LOL) then adulthood. I know some of us will be able to retire if you hold long enough.
Anyone else has an opinion or analysis?
BTW: These are MY opinions only.
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