Hannover House Inc (HHSE)

[ricklths80]

Target date for Myflix launch was changed from late summer to mid-October, prior to MIPCOM. Not a significant change. Here is it, in case anyone missed it. LOLOL.


Our new target for initial launch is Oct. 12 (which would be for a "beta site" and APP with approx. 2,000 titles to start). The achievement of this date would correspond with the MIPCOM International Television Market in Cannes, France, where a major panel discussion of top portal sites and the new digital frontier will dominate the headlines. In order to hit this date, HHSE / MYFLIX will need to step up the daily rate of on-boarding titles and implement our primary consumer launch marketing campaign. Over then next 2+ weeks, we will be in turbo-charge mode towards the achievement of this launch date. However, if we determine (by Sept. 28) that an Oct. 12 launch is not in the best interests of MyFlix, we anticipate that we could accurately determine an optimally date at that time and launch the consumer marketing around that target.

http://hannoverhousemovies.blogspot.com/