Tuesday, September 11, 2018 9:38:45 AM
In line with a wave of recent strategic investments, the Company is convinced that the CBD-infused beverage market represents an enormous opportunity within the CBD and craft spirits twin booms.
“This has become the hottest new thing in terms of strategic investments,” commented ISBG CEO, Terry Williams. “Everyone is starting to see the same thing right now, and we deeply believe that a relationship between ISBG and Canbiola will allow us to set ourselves apart from our competitors.”
The LOI contemplates a process during which the two companies will hash out the precise details of a definitive agreement, whereby ISBG will draw upon its vast stores of knowledge and experience when it comes to taking a variety of ingredients and suppliers and producing a high-quality bottled beverage of complex composition with a branding advantage, and Canbiola will provide CBD in a form and through a process that integrates into that picture effectively.
Marco Alfonsi, Canbiola CEO, added, “The market for CBD and CBD related products is growing at an exceptional rate, fueled by consumers’ increasing awareness of the effects and benefits of CBD. Canbiola manufactures what I believe to be the finest proprietary CBD products on the market today, and I expect that quality to cross over to this new line of products. I look forward to this relationship and its vast potential.”
Additional details on the definitive agreement – once it is negotiated and entered between the parties – will follow.
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