$DIRV Ralston puts a lot of this success on the establishment of trust with clients and argues that the confidence that DirectView has fostered is worth more than advertising.
“In the business that we’re in…one of the biggest things is trust,” he said. “You could take out a billboard in Times Square, and you’re not going to get nearly as much business as you’re going to get from word of mouth, referrals from other companies that people are doing business with or ongoing business from the customers you’re in with.”
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