Important info from the most recent Q. We need to stay focused. Recent Events
Launch of the Grease Beast Product Line
When the Company launched the Grease Beast product line with its grease attracting/cleaning capability and sought to expand the potential application of the BeBetterFoam at the National Hardware show in May 2018. Since the show, the Company was approved as a supplier to six hardware chains and one grocery store chain. In addition, a major hardware chain agreed to place the entire Grease Beast product family on their website with store evaluation and potential placement being negotiated. The first shipment to the grocery store chain has been shipped and will be on the shelves mid-August. The Company is attending the Ace 2018 Fall Convention as a qualified supplier and the True Value Fall Reunion to further show case the Grease Beast product line.
Pura Naturals strongly believes in on line sales and developed a detailed strategy to increase it's on line presence by expanding the products offered on Amazon from six to eight products and create incentive to purchase multiple products. The Company has seen steady sales growth on Amazon, with sales increasing in the month of July compared to June 2018 and we anticipate this trend to continue. The Grease Beast product line will be offered on Amazon by the end of the third quarter.
Pura Marine
The Marine division is building a loyal customer base and the Fisherman Cleansing bar is gaining sales momentum with placement in over 15 fishing products related stores. Products are also carried at three major fuel docks in Long Beach and Orange County, California. The products under Pura Marine are going through a rebranding and relabeling phase which will, when complete, better convey the attributes of the product line. The strategic relationship with Anglers Chronicles is growing and support continues with promotions airings on Anglers Chronicles weekly cable television shows and their radio AM830 Anglers Chronicles radio show. A meeting is set for September with a major marine distribution company to review our entire product line for store placement.
A new product line of hemp derived CBD products was developed and launched. Products include sponge infused face products and bars of soap. Additionally, a partnership was formed with Noreen Taylor of The Organic Face make-up line and Pura Naturals. Under a new brand, Pura is launching a new make-up line infused with hemp derived CBD. Discussions are underway with a major distribution network to private label the CBD cleansing line and create a bar soap line.
The Company's private label venture with Permatex remains steady, with regular reorders. The Company's bio-degreaser private label partnership with Laguna 3P continues with anticipated sales to police departments across the USA. The Company has been contacted by a major barbeque related product supplier to private label the Grease Beast degreaser. Three additional products are under development for a complete suite of products for private labeling
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