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Friday, August 31, 2018 7:22:00 PM
I traveled to Berlin, Germany, a few weeks back to attend the second annual International Cannabis Business Conference. If turnout at the conference was any indication, interest is running very high among entrepreneurs and cannabis-business owners looking to capitalize on the prospect of an expanded European cannabis market.
There’s good reason for the excitement. Europe is home to more than 740 million people, a population more than double the roughly 360 million people that live in the United States and Canada—the two largest cannabis markets today. If we accept that legal cannabis sales in the United States could reach $75 billion by 2030—a recent estimate from Cowen, an investment banking and research firm that covers the cannabis industry—then extrapolating that number to account for Europe’s much larger population offers a crystal-clear reason why established cannabis companies in Canada and the United States are now turning their attention to Europe.
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