Beaten-down Sony (SNE: news, chart, profile) had subpar sales for its fiscal first quarter ending June 30 and a stunning $926 million net loss in the three-month period before that. It has vowed to improve its performance and make its products more relevant in an age of digital technology.
Next month, Sony will introduce an extensive revamping of its plants and products intended to revitalize its electronics operations and raise its operating-profit margin to 10 percent in three years from the current 2.5 percent. Analysts have hoped Sony would limit its unprofitable, low-end Aiwa operations.
Sony rose 74 cents, or 2 percent, to $36.91.
