NeoMedia Technologies, Inc (NEOM)

[bigs]

I actually think this patent may cover the MSFT approach. Thoughts?

United States Patent 6,542,933

"The present invention operates by inputting into the client computer a linkage code (a machine readable code such as a bar code symbol or a human-readable alphanumeric text string) that includes a server identification code and an item identification code. The client computer then extracts the server identification code, and obtains from local cache or from the routing server a URL template associated with the server identification code. The URL template includes the name of an information server and at least one parameter field to be completed by the client computer. The URL template is completed by the client computer by filling in at least the item identification code, and the completed URL template is then sent to the information server named therein as a primary content URL request."