HPIL Holdings (HPIL)

[SamTheTrader]

HPIL HOLDING announces acquisition of assets of Proximity Marketing business

MIDLAND, Mich., Aug. 27, 2018 (GLOBE NEWSWIRE) -- HPIL Holding (the "Company") ( OTC PINK : HPIL ) is pleased to announce that it has completed the acquisition of a Proximity Marketing Business known as MyFlyWiFi (http://myflywifi.com/) from My Boca Holdings Inc. and Mr. Ray Wong of Boca Raton, Florida. The acquisition of the assets of My Boca Holdings Inc. was made in in exchange for HPIL restricted stock.

Proximity Marketing, also referred to as Location Aware Advertising (LAA), enables mobile users to receive an advertising message or other customizable content based on their location. LAA allows advertisers to deliver highly customized promotions, coupons and offers to a highly primed individual, specifically taking into account their geographical location, as well as the time of day and other variables. Also, LAA lets advertisers reach their customers when they are primed to make a purchase.

Analysts predict that click-through rates on LAA can be five to ten times (or more) higher than click-through rates on Internet advertising messages. The flexibility of the MyFlyWiFi Platform allows interactive content such as surveys in a hospital setting or personalized coupon redemption in a retail space.

In addition to US domestic deployment, HPIL Holding has initiated discussions with parties in other countries to license and install the MyFlyWiFi Technology. The initial target markets include Canada and Europe.