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Thursday, October 26, 2006 6:22:21 PM
REPOST
Posted by: kolchakil0
In reply to: None Date:10/25/2006 3:41:54 PM
Post #of 212885
I am revising my numbers. I know I said I bet we only have 19,000 subscribers as of EOY. But after giving more thought to the advertising blitz, bus tour, clickcaster, gamers word of mouth. I could see GZ having 50,000 subscribers by EOY.
Sure, I am not happy about CC. But I don't think we need their push to get the numbers. The example I am looking at is last year, 4th quarter. We had 3000 subscribers going into the quarter. The trial period didn't start until 11/01 and we had 27 stores pushing our product. 10 of those stores we didn't add until December. At EOY we had 6000 subscribers. Most of those subscribers did not come from the CC trial. I believe I remember the 10K saying that CC accounted for maybe a third. so that would have been about 1000 new subscribers. Where did the other 2000 subscribers come from. GZ had advertising on Hollywood.com, CSTV.com, talentedkids.com, and just a few other websites.
Now, we have Clickcaster, a bus tour, an advertising blitz across many websites, name listed along with other retailers on AAFES, a much better looking website, faster delivery times, lower churn rate, more posts on gamers forums, the GZFX entertainment channel, LITV business channel, and a full rollout across over 600 CC stores.
We should have significantly better numbers by year end.
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