Some Patience is Required for Proper Play.
The stock price Will be a relative effect dependent on measured and speculated results. It has been, and is Currently still floating on mostly speculation.... At this point in time, they are still dealing with the prudent process of the First uWink Location Operation.
Before they get the Real PR Pumping, AND Before they get to more locations, they clearly want the FIRST uWink to be fully gratifying to it’s customers. Remember..., they have created an "ordering/pay/play" system that has never been done before. The reason they opened with little fanfare was that the only way they could "see" what worked and what didn't, was by live fire. The overall concept goal is to generate "a great customer experience" (it’s best to test and tune before replicating such a concept in future locations). Any problems found now ("nuances" in the software) are worked through by the software guys who are dedicated and very, very smart. This is how and Why they are operating as they are, until the Official Grand Opening Event occurs. Of course some additional tuning will continue, and those adjustments will be of and serve a different purpose then the current stage…
As far as publicity, right now the traffic is all walk-by. For example, there are quite a few large office buildings very close that don't even know they exist (yet).
I myself am impressed by the amount of progress that has been made over the last 2 weeks. Wait and see what happens when they start the local PR push, which should be soon…
Note: I try to base my own trading decisions on my own DD, research, evaluation, constant re-evaluation, insight and observations. Current UWNK action is short-term price action trading in the overall scheme of things (try to think longer intervals with stock reactions with perspective to the company results and company/products potential). I believe most of the true FMV of this diverse company has yet to be priced in.
Of course, everyone else has to do their own DD, and then draw and constantly evaluate their own conclusions and then place their own bets accordingly. All just IMO (not advice), we all make (and live with) our own investment and/or trading choices. I Wish You All the best in your own investment and/or trading decisions, I've obviously made mine...
Full Disclosure: Currently Holding (Long) 80,000 UWNK Shares.
uBuy until uSell - uWink, uWait, uWin! - Netman
I base my trading decisions on my own DD, research, evaluation, constant re-evaluation, insight and information. Everyone should do their own DD, and constantly evaluate their own conclusions IMO.
