SaltAire Selects Impart Media Group's E&M Advertising for New Direct to Consumer and Retail Support Campaign
Posted on : Thu, 26 Oct 2006 12:16:00 GMT | Author : Impart Media Group, Inc.
SaltAire(R) Sinus Relief is a specially formulated drug free solution developed by leading sinus and allergy specialists to clean and moisturize nasal passages. The promotion is scheduled to begin testing this month.
Tom Petrocine, Marketing Consultant for SaltAire, said, "The SaltAire(R) Sinus Relief formulation is so unique and effective that direct response represents the most cost effective way to communicate with sufferers of chronic sinusitis and allergies."
Michael Medico, President, E&M/Impart Media Advertising, stated, "SaltAire is well positioned to take advantage of all what direct response advertising has to offer, due to the availability of the product at retail, as well as offering the convenience of ordering direct. The awareness of SaltAire and the benefits inherent in the product are effectively illustrated and we are very excited about the opportunity. SaltAire is one of 5 new agency client accounts who will be using direct to consumer marketing to grow their businesses. E&M has launched an aggressive new business effort and the results have been very gratifying, as we continue our accelerated integration into Impart and substantiate our strategic revenue and market value."
About SaltAire
SaltAire(R) Sinus Relief developers and New York Sinus Center founders Drs. Scott Gold and Robert Pincus have routinely recommended their chronic sinusitis patients rinse their nasal passages with a buffered hypertonic saline solution. While the nasal rinsing significantly relieved their patients' symptoms, many found it difficult to measure out and mix the required ingredients each morning as recommended. At that time, no convenient and effective delivery systems existed, for such a solution.
Once the pre-mixed SaltAire solution became available through their practice, Drs. Gold and Pincus discovered patients were very enthusiastic about the product's effectiveness and ease of use. Provided with the pre-mixed solution -- bottled in an easy-to-use dispenser -- patients said they followed the recommended daily treatment more closely and experienced, as a direct result, great relief from their symptoms. Inspired by these success stories, Drs. Gold and Pincus decided to make the product more widely available in early 2000. SaltAire(R) Sinus Relief is now available, without a prescription, in more than 5,000 independent and chain pharmacies across the U.S.A.
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