Thursday, August 16, 2018 2:50:14 PM
Versus Systems, Inc. Partners with White Castle® to introducelocation-targeted rewards on the WINFINITE gaming platform
White Castle – America’s first fast-food hamburger chain – to expand Versus’ in-game prize
offerings for video gamers and utilize the WINFINITE platform’s location-targeted
geofencing feature.
LOS ANGELES, August 14, 2018 - Versus Systems, Inc. (“Versus”) (CSE:VS) (OTCQB:VRSSF)
(FRANKFURT:BMVA) today announced it has partnered with White Castle, America’s first fast-food
hamburger chain, to use the WINFINITE platform to offer fans the chance to win White Castle products as prizes. Video game publishers and developers will now be able to use WINFINITE’s new location targeting feature to offer the prizes for in-game achievements based on the player’s proximity to certain White Castle locations. The first test of the prizing partnership will provide players with the ability to win rewards from select White Castle locations in the Louisville, Kentucky metropolitan area.
The partnership started today in 704 Games’ NASCAR Heat Mobile, with a free three (3) Piece Cheese Sticks offer for players in the Louisville metro market, including stores in Kentucky and Indiana, where the program will run through Sunday, August 26, 2018.
“Versus is excited to work with White Castle and for their team to be the first to use our local geofencing feature that allows players to win rewards at specific White Castle locations,” said Matthew Pierce, CEO of Versus Systems. “White Castle offering real world rewards to players based on their location and their in-game performance is a real advancement in gaming, and it unlocks a new level of relevance and convenience for players - showcasing the power of the WINFINTE platform.”
WHITE CASTLE
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