Innovative Food Holdings Inc (IVFH)

[greasemonkeyshoes]

Again I stated my position many moons ago.........
I believe IGroument was a rush job and would not fit well with the core business.I want to invest in a company that are trading up(customer-wise that is) plus higher margin.Deviating from the "Chef-to-Chef" model(a high margin model) is more than concerning,adding a business to complete in the Amazon World did not help either,one of many reasons I pulled out my last "feather weigh" stake.
What's up:
Sam may have too many challenges ahead and need fixes ASAP.What he can do may be limited,since he is handicapped by diluting his once premier business model with a lesser quality player,and risking the whole enterprise as the market turned for the worse,a black swan event
ps-another way of putting it,Sam could have leveraged the core business better if he enhanced the PR with potential chefs throughout the USA.