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$TXHD has completed development on four new Application Programming Interfaces (APIs) for the health and fitness industry. These new APIs include both integrated automated messaging, or “AutoSMS” and White Label solutions. Textmunication completed its new “Smart Automated Messaging” (SAM) platform in late 2017. The company is now delivering new APIs on SAM offering health clubs a scalable, nonintrusive communication tool driving engagement, retention and loyalty to its members. Textmunication and its partners will announce the new API integrations in a series of upcoming press releases.

The completion of SAM provides Textmunication a “Communications Platform as a Service” (CPaaS) backbone. CPaaS is a cloud-based platform enabling developers to add real-time communication features in their own applications without needing to build backend infrastructure and interfaces. Textmunication expects to launch its Rich Communication Services (RCS) and Artificial Intelligence (AI) capabilities by early 2019. The RCS layer will allow for rich images, video and multi-media in a single text. The expected AI functionality will allow clients a business intelligence tool to predict consumer behavior and when to engage the consumer based on historical data.

The newly developed APIs will have access to more than 10,000 health clubs across North America. The average monthly SMS subscription model is $149, but can go as high as $499 monthly per location. The new APIs will offer customized and automated SMS services delivering prospect leads, new members alerts, birthday greetings, health club updates and retention touchpoints for health club members. Textmunication has a goal of reaching a 25% penetration rate on the 10,000 clubs, or 2500 new clubs.

Textmunication is the preferred texting partner to the top six Club Management Software (CMS) firms. The integrated solution allows for the sharing of data between the CMS and Textmunication’s SAM platform providing texting notifications to members which are normally read within three minutes. Studies have shown SMS has a 97% read-rate compared to 18% rates for email marketing.

"With the completion of our Smart Automated Messaging platform, we can now concentrate on delivering integrated solutions for health clubs of all sizes. Our SAM platform has the capacity to send more than 1 billion SMS per month and add quick ROI for club operators enabling them to engage directly and instantly with their members.", stated Wais Asefi, CEO of Textmunication.

https://finance.yahoo.com/news/textmunication-holdings-inc-expands-api-123000534.html