Helios and Matheson Analytics Inc (HMNY)

[VortMax]

Its the super users over 3 per month who were 40% of the cost. They were at 1.7 movies per sub. They feel now they will get to 1 movie per sub by 2019. Of the 1 per sub it probably will be 20 percent who see 3 per month 50% who see 1 per month and 20% who see 1 every other month. You want new low users each month who gradually become higher users.

Most moviegoers are your 5 time per year consumer so its a massive pool. Some will join mp and will go more often due to 9.95 cost. Once you pool a group like this at 25m subs you are greatly increasing foottraffic at the movies which leads to more ad dollars among other things.