J.C. Penney Co. Inc. (JCP) said Thursday that it is expanding its baby selection and adding baby shops to 500 stores starting August 30. The shops will be located next to baby apparel, and include new categories for its private label brand, Okie Dokie. J.C. Penney has historically sold items like cribs and car seats, and carried major baby brands.
The new shops will launch in time for the annual baby sale.
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