Wednesday, August 01, 2018 10:35:11 PM
Source: InvestorsHub NewsWire
August 01, 2018 -- InvestorsHub NewsWire -- The need for concealed carry products is exploding and American Rebel is ahead of the game. Founder and CEO Andy Ross wanted a backpack for his every day use that would allow him to be
concealed and safe. Like him, he knew men and women would prefer concealed carry products
designed with quality in mind that would fit their lifestyle. Not everyone wants to go through their
daily activities carrying military-style packs and wearing military-style clothing. In fact, if a product
is available that meets a person’s appearance expectations and culture, that person is more likely to
conceal and carry a handgun. People are unlikely to change their sense of style just to be able to carry.
American Rebel fulfills this need with a variety of appealing styles made from quality materials with
interactive technology as evidenced by its US Patent No. 9,984,552 that covers American Rebel’s
innovative Concealed Carry Backpacks, Luggage, Purses, Clothing, and other items one would carry.
The Market is large:
• Concealed Carry Handgun Permits soared by 1.83 million since last July, a record for the fourth
consecutive year.
• Total number of handgun permit holders rose to 16.3 million as of 2017, with the highest
increase being women.
• Additionally, at least 11 states have passed laws allowing the concealed carry of guns without
a permit and 16 states have introduced legislation this year to do the same.
American Rebel has the right products, marketing, and brand to capitalize on the unmet need
identified by its CEO Andy Ross. The brand benefits from Andy’s ten-year stint hosting his
hunting show Maximum Archery on the Outdoor Channel/Sportsman Channel. That show evolved
into the American Rebel program. And before there was an American Rebel company and an
American Rebel television show, there were the songs “Cold Dead Hand” and “American Rebel”
that Andy wrote and recorded, laying the foundation for America’s Patriotic Brand. Previously, Andy Ross successfully designed and brought a new line of law enforcement/security products to market during his tenure as CEO of Digital Ally, a company he founded in 2004 that is still trading on the NASDAQ market today. In fact, the entrepreneurial foundation that Andy benefited from when he founded American Rebel and Digital Ally was laid by his legendary father, Bud Ross. Bud
founded Kustom Electronics in 1964 and Birdview Satellite in 1981. Kustom and Birdview were
both pioneering and wildly successful public companies that identified opportunities and met
needs for consumers.
American Rebel is making great strides and below are some selected highlights:
· Awarded a patent by the United States Patent and Trademark Office.
· Signed a Supplier Agreement with the largest online retailer of guns, ammo and accessories – MidwayUSA.
· CEO Andy Ross is the subject of the cover story of the July issue of American Shooting Journal.
· Exhibited at the NRA Annual Meeting, the NRA CarryGuard Expo, the Great American Outdoor Show and experienced strong sales at these important consumer trade shows.
· Introduced American Rebel to the shooting industry at the SHOT Show, the world’s largest industry-only annual convention for the shooting sports industry.
· Recruited by the NRA Licensing Arm to produce outerwear and backpacks with the NRA logo (by American Rebel).
· Signed an agreement with one of the leading gun and gun accessory manufacturer’s representation groups in the country.
· Adding retailers to its wholesale network while continuing to expand direct-to-consumer sales through its website, AmericanRebel.com.
· Current products lines include the Defender, Cartwright and Freedom. The Large Freedom Concealed Carry Backpack has an optional ballistic panel insert that can be included in a custom pocket. The American Rebel ballistic panel insert meets NIJ IIIA standards stopping everything up to and including .44 Magnum.
· Adding many new items to their expanding product catalog for release this fall, including Men’s and Women’s Lightweight Jackets and Hoodies.
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