New Age Beverages Corporation Expands Distribution with Menards Stores Nationwide
DENVER, CO / ACCESSWIRE / August 1, 2018 / NEW AGE BEVERAGES CORPORATION (NASDAQ: NBEV), the Colorado-based organic and natural healthy functional beverage company dedicated to making a difference for consumers with better-for-you alternatives, today announced the beginning of a new relationship with Menards, beginning with distribution of their XingTea(R) brand in all Menards(R) stores across the United States and promotion with key Menard's sponsorships and marketing efforts.
KEY HIGHLIGHTS:
- New Age Beverage's XingTea(R) brand has begun shipping to all 307 Menards(R) home improvement stores throughout the United States
- Menards(R) and New Age are working together with leading NHRA driver Matt Hagan, and Menard's sponsorship of NHRA events to drive awareness with Menard's valued customers
Menards(R), widely recognized as a leading home improvement outlet with more than 307 stores nationwide, sells a range of food and beverages in strategic shopping locations throughout their outlets. A family-owned company started in 1958, Menards(R) is headquartered in Eau Claire, Wisconsin and has stores in Wisconsin, Illinois, Indiana, Iowa, Kansas, Kentucky, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota, Wisconsin and Wyoming. XingTea(R) will be heavily promoted in their grocery department throughout all stores nationwide, as Menards furthers their commitment to provide healthier and better-for-you alternatives to their customers.
As part of the agreement, New Age and Menards(R) are teaming up to promote the brand with leading NHRA driver Matt Hagan. Matt will be making appearances across multiple Menards(R) locations to promote XingTea(R) and educate consumers on benefits of healthier beverage choices versus soft drinks and other traditional beverages. In addition to consumer education, Matt Hagan will personally be sampling XingTea(R) at every store appearance. XingTea(R) will also be featured as a sponsor of Matt Hagan's Funny Car team for the eight remaining NHRA National Event races set to begin in mid-August. All races are televised nationally on Fox and Fox Sports, providing a strong brand awareness opportunity for the Xing brand.
Brent Willis, Chief Executive Officer of New Age Beverages commented, "We are so excited to begin this new relationship with Menards. It is one of my favorite stores, and my family goes there at least once a week. Since executing our recent financing, we have been able to start to catch up on demand and structure these types of relationships with world-class retailers like Menards. Now, with our new permanent financing, that remains on track and is finally progressing to close, we expect to be able to further expand distribution and finally market our brands to capitalize on consumer trends to healthier choices that are quickly approaching a tipping point. "
