InCapta Inc (INCT)

[gold-leade-r]

Xan, chip wrote "Some of these we pay for based on the click through to our site and some we pay for just when they're viewed.

xan Its probably some min flat fee if anything, due to the reach not being high enough for the sponsered site.

I don't see anything in his email that says what you wrote iceman from post 212406


The Banner ads are generally sold on the basis of CPM, cost per thousand impressions. $20 CPM is typical but you can find rate cards asking $100 CPM or more or as low as $10 CPM. Also note that rates quoted on rate cards are usually negotiated down.
Generally, when you buy banner ad space, you buy it in a chunk where the seller guarantees you a minimum number of impressions. For example, they may show your ad for a week and guarantee at least 150,000 impressions for which you'll pay the CPM x 150. Others may count up the number of impressions throughout the week, then send you a bill based on the CPM. Most advertisers want to work with a fixed maximum cost.

Are you assuming something xan or are you starting a new rumor ?

Rumors by xan, nice job