Naked Brand Group, Inc. (NAKD)

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Now that is huge news > $$$$$ > Update: Naked Brands Shares Soar After Partnership Wth CVS Health To Bring Heidi Klum Intimates To Stores -- MarketWatch
8:44 am ET July 31, 2018 (MarketWatch)
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Naked Brand Group Inc. (NAKD) shares soared more than 34% in Tuesday premarket trading after it said its subsidiary, Bendon Limited, has partnered with CVS Health Corp. (CVS) to bring Heidi Klum Intimates Solutions line to more than 4,000 U.S. locations. The supermodel and "Project Runway" host has a collection of 20 products that includes dressing tape and backless stick-on silicone bras. "The line is carried in the cosmetics department, which typically see the highest foot traffic of any department within a CVS Health location and represents the largest single retail footprint of any Naked Brand Group Limited licensed or wholly-owned brand," the company said in a statement. Last week, Naked Brand offered an update (http://www.marketwatch.com/story/naked-brand-shares-jump-after-business-update-on-acquisition-target-fredericks-of-hollywood-2018-07-26) on lingerie company Frederick's of Hollywood, an acquisition target. Naked Brand shares are down nearly 43% for 2018 so far while the S&P 500 index is up nearly 5% for the period.

-Tonya Garcia

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July 31, 2018 08:44 ET (12:44 GMT)