Tilray Brands Inc (TLRY)

[crudeoil24]

Scott Greiper, founder of Viridian Capital Advisors, a cannabis focused investment bank based in New York, agreed with Kennedy's assessment of the importance of brands. In a July phone interview he said that the shift into branded pot is an underlying world-wide trend, and even in the U.S. where the market is more challenging because of the legal uncertainty.

"The value is in the brands," said Greiper. "Brands have loyalty among customers and brand opportunities are finally getting their legs."