ROX's PPS - My two cents and that's probably what it's worth too.
With every passing day I feel there is some sort of validation going on. Someone or a group is maintaining the PPS in a very narrow trading range and forcing volume down for a self serving purpose.
They may not even be adding shares. They can sell some back every time to PPS rises a penny or two, just to keep it from going higher. Then when the BID's drive the PPS down a penny or two they buy it back.
All the while not selling shares into the BID. It's the restriction of available shares that is drying up the BID's and Short's action.
I really have no idea who, how or why, but this is all very deliberate, and it's seen every day on Level 2. The fact that they can control the number of shares available to be sold on the BID is amazing.
The BIDs try to drag the PPS down all day long. The person or group with ROX's back stymie and frustrate the BIDs every step of the way. Then they move the PPS back to where they want it before the close. It's simply amazing how the free capitalistic market can be manipulated like this.
They don't want to drive the PPS up, because they don't want to be forced to support it at a higher level. When the fundamentals warrant it they'll move it.
They may be waiting for confirmation that ROX is doing "it" now.
If ROX's revenues meet or exceed $24 million on Aug 14th (which will make $100 million for fiscal 2019 a slam dunk), they will move us up to "THEIR-next-level".
There will be some volatility and excitement, but I bet they will settle it at a new and higher level just like they've been doing since mid March and keep us there ... unless they cash out.
An equal Revenue dip as happened from the fiscal 4th Q of 2017 to the 1st Q of fiscal 2018 means we should be expecting revenues to come in at about $22.5 million for the first Q of fiscal 2019.
ROX has tripled the number of outlets selling GGB.
Jefferson's continues it's creative extension introductions and has shown resilience by keeping the ones that are proving to be winners. Jefferson's even dipped their little toe into broadcast TV advertising.
Goslings stepped up their TV advertising and marketing game and may have turned around the case sales drop.
The Irish Whiskeys and all of the Liquors are on the rise.
ROX has highlighted Pallini, Jefferson's and Knappogue on billboards too. Pallini's and Knappogue's have been featured on New York City buildings in the financial district and near the Lincoln Tunnel entrance.
The distributors are having an easier time moving ROX's products onto more shelf space. That's easily seen when visiting liquor stores.
We'll see what happens on August 14th when the Q comes out and August 15th when the 13F's come out.
So much for my two cents, and that's probably what it's worth too.
