Equator Beverage Co. (MOJO)

[tom york]

MOJO's STOCK PRICE WILL NOT GO UP ???

Well I really would love to hear the logic

BIA 5 sold to Dr. Pepper Snapple 2.2 billion and the assumption of all debt-------------never made a profit

Vitamin Water sold to The Coco Cola Company 4.2 billion never made a profit

Honest Tea sold to The Coca Cola Company 1.4 billion never made a profit

Zico Coconut Water sold to The Coca Cola Company 1.1 billion (est) never made a profit

Amazon how have their profits been over the past 10 years not so good.

Bottom Line profitability does not grow a brand growth does not come from profits and market valuations do not come from profits they come from revenue and MOJO is increasing revenue based on the past two quarters lets see this week what Q 2 brings.

Market Valuations come from TOP LINE GROWTH Period

Grow the top line grow the stock price yes that simple

My calculation based on the past two quarters and the stock should be trading above $1.14 with a ten times Revenue multiple. That is very conservative based on other public beverage companies and extremely conservative based on the above deals.

Two years ago MOJO barley traded so it looks like the smart money is coming in now because it is trading a lot of shares compared to the past.

If you think profits are important best to buy Coke Pepsi or Dr Pepper they have profits but do not complain when your return is not the same as a small or micro cap stock. Be happy with 5% and enjoy your return.

Oh and BTY any idea how much the guys in each of the deals above made .....try doing that with Pepsi.