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Robert Ritondo – Founder and Chairman
Mr. Ritondo, 54, is an entrepreneur who has an extensive background with his various companies specializing in manufacturing, distribution, product representation, international operations, marketing, sales and back office support. With his various companies, as well as historical career positions with third parties, he has been instrumental in redesigning sales and trade spending methodologies, design go-to-market business models that incorporated classic CPG industry business methodologies which drove significant market share gains for the various companies, and product launches. The industries represented have been food, beverages, paper, confectionary, cleaning supplies, over-the-counter pharmaceuticals, and others. Certain products have been in the “green” industry. He has maintained a key role in each company as an officer, director and/or key third party consultant.
Historically, Mr. Ritondo began his career as an aerospace engineer, where he initially worked for Airframe & Powerplant Tech. At this endeavor, Mr. Ritondo discovered his aptitude with dealing with companies throughout the world, with an emphasis in procurement, manufacturing, distribution, and related activities.
Over the past few decades, Mr. Ritondo, operating under RJR Manufacturers’ Agent, represented the following entities: Sweet-Life Switzerland (mints and sweeteners), 2001 – 2012; Goeletz Candy Company (Jelly Belly), 2000 – 2012; Montignac (sugar-free chocolate), 1997 – 2012; Sweet Maples Candies Ltd., 2000 – 2015; Peerless Candy Company (sugar-free candies), 2000 – 2010; BBHN Labs Malaga, Spain (Food Supplements-Sport nutrition) 2005-2011; Asher Chocolate Company, 2000 – 2010; Libby’s (nectar and juices), 2007 – 2011; and J.C. Blouin, Inc. (Les bonbons), 1999 – 2004.
Currently, he is the key person and controlling party of several companies:
He is the CEO of Active Laboratory, Inc. (www.citrusdefence.com), which produces various nutraceutical ingredients.
RJR Manufacturers’ Agent, a DBA of Active Laboratory, Inc., which has historically provided representation to various Canadian and international companies specializing in foods, beverages, functional confectionary and snacks and natural supplements.
CEO and owner of Avanti Distribution, which produces and distributes various household products throughout Canada, including the products of Active Laboratory, Inc.
He is a director for Benica Bio Solutions, Inc., a joint venture between Active Laboratory, Inc. and Lyfra Capital, Inc.
Early in his career, as an aerospace engineer, he worked for Airframe & Powerplant Tech. Mr. Ritondo has a Diploma from the National Aeronautical Institute of Technology Edouard Montpetit. He has studied business administration and natural medicine at Ryerson University. Mr. Ritondo has studied Nutrition with Laboratoire Vachon in Quebec and is an accredited Nutritionist.
